revolution hurtling towards the airline
industry: the ‘smart airline’ revolution- major disruption fueled by a combina-
tion of data and machine learning.
A key component of a smart airline
is the ability to leverage AI, machine
learning and analytics to deliver a better,
more personalised customer experi-
ence, drive revenues and profitability,
and improve operational efficiency.
“According to research, due to the
massive complexity of the business,
airlines are one of the industries to
benefit most from AI and machine
learning technologies,” he says.
“When we built our strategy for EL AL’s
technology and digital transformation,
we realised that we need to win in these
two fronts at the same time. On the one
hand, we had to fully transition to a
‘digital airline’ to remain competitive,
on the other hand, we must build capa-
bilities for becoming a smart airline
in order to remain ahead of the next140
AUGUST 2019EL AL ISRAEL AIRLINES