When a company loses trust in this
era of global connectivity, they will
have a difficult time growing and
innovating. Almost two-thirds (66%) of
people believe that trust in companies
matters more than it did a year ago,
with nearly three-fifths (59%) believ-
ing that companies could be more
transparent with how they use
customer data.
At Salesforce, trust is our number
one value—nothing is more important
than the trust of our customers and all
of our stakeholders—employees,
partners, communities, the environ-
ment. Companies need to hold
themselves accountable to our
customers, our employees, the
environment and our communities.
Without this, trust cannot be rebuilt.Salesforce recently added a new
feature called ‘Customer 360’ to its
CRM platform? What does this
unified data platform offer and why
is it needed today? Has there been
any other additions?
The latest Salesforce Connected
Customer report found that 78% of
customers expect consistent interac-
tions with a company regardless ofthe department they’re dealing with,
yet only 50% of companies tailor their
engagement based on a customer’s
past interactions.
The next-generation Customer Data
Platform, Customer 360, allows users
to build a 360-degree view of every
customer, unifying customer data
throughout the entire organisation so
that every engagement can be
personalised and contextualised.48
NETWORKINGAUGUST 2019