companies have abandoned this model
as they have become large global
businesses. Corporates like Google now
span too many sectors and jurisdictions
to rely on such an ad hoc approach
to innovation. Consequently, they need
to find a framework that allows them
to continue pushing technological
boundaries while still focusing on
maximising the value of their major
revenue-generating products.
WHY SHOULD LARGE CORPORATIONS
LOOK TO COLLABORATE?
The reality is that the corporate world
is being disrupted at an exciting pace.
Therefore, I believe that established
companies would be wise to outsource
innovation by partnering with young
and dynamic startups. Ultimately, these
partnerships have the potential to
create mutual value by granting the
startup access to capital and distribution51http://www.businesschief.com