Deals On Wheels Australia – September 2019

Ivecowasbyfarthemost-searched

andenquired-uponlightcommercial

vehicle(LCV)brandontheBauer

MediaGrouptruckandmachinery

classifiedsnetworkintheperiod

January1–July23,2019,exclusive

newdatareveals.

Almost 250 second-handLCVsare

currentlyadvertisedforsaleacrossthe

networkcomprisingFullyloaded.com.

au,OwnerDriver.com.au,TradeTrucks.

com.au,TradeEarthmovers.com.

au,TradeFarmMachinery.comand

TradePlantEquipment.com.au– reaching

anaverageofalmost500,000‘unique’

in-marketbuyerseachandeverymonth.

LCVs– includingutes,vansandcab-

chassis– accountedforjust0.66per

centofsearchesintheperiod.

Ofthekeybrands,Iveco– which

comprisesmorethanhalfoftotal

stockforsale– dominatedbuyer

interest,accountingfor91.5percent

oftotalsearches.TheItalianmakealso

monopolisedenquiries,withmorethan

one-thirdheadingitsway.

Withclosetohalftheavailablestockfor

sale,fellowEuropeanmarqueMercedes-

Benzwasthesecondmost-searched

brand,accountingfor3.1percentof

searchesanda littlemorethan 10 per

centofenquiries.

Ford– comprising4.1percentofstock

• wasthesubjectofalmost2 percent
  ofsearchesandjustover 13 percentof
  enquiries.
  Roundingoutthetop6 wereFiat(1.
  percentofsearches;1.64percentof
  enquiries),Volkswagen(0.5percentof
  searches;2 percentofenquiries)and
  Toyota(0.7percentofsearches;10.7per
  centofenquiries).

Trucks were also among the

most-searched product types on

Bauer Media Group’s earthmoving

and farm machinery classifieds

network in the period January 1–

July 23, 2019.

Almost 18,000 trucks, trailers,

and parts and accessories for sale

on Bauer’s Transport Network –

Fullyloaded.com.au, OwnerDriver.

com.au and TradeTrucks.com.au – are

also syndicated across its Machinery

Network comprising TradeEarthmovers.

com.au, TradeFarmMachinery.com and

TradePlantEquipment.com.au.

Tractors (24.3 percent) and excavators

(11.1 per cent) were the two most-

searched product types on these sites,

followed by tillage and seeders (9.2 per

cent), loaders (8.1 per cent) and dozers

(6 per cent).

Trucks ranked the sixth most-searched

product type in the period, accounting

for 5 per cent of all searches.

Europeans dominate

LCV search activity

BRAND STOCK SEARCH ENQUIRY

%* %** %**

Iveco 53 91.5 33.

Mercedes-Benz 41 3.1 10.

Ford 4.1 1.9 13.

Fiat 6.6 1.4 1.

Volkswagen 4.5 0.5 2.

Toyota 4.1 0.7 10.

MostsearchedLCVs

European light commercial vehicle marques Iveco and Mercedes-

Benz monopolised search and enquiries activity across the Bauer

Media Group classifieds network in the first seven months of 2019

* Stock items for sale on Bauer Media Group network as at July 23, 2019

** Based on total searches and enquries January 1, 2019 to July 23, 2019

MAKE SEARCH%†

Tractors 24.

Excavators 11.

Tillage& seeders 9.

Loaders 8.

Dozers 6.

Tr u c k s 5. 0

Attachments 4.

Engineering& fabrication 3.

Haytools 3.

Transportablebuildings 2.

† Based on total searches January 1-July 23, 2019

Most searched

product types

Bauer Machinery Network

Diesel, dirt and dust

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