14
december 2018 / january 2019
yogajournal.com.sg
ART DIRECTION: ANUJA BAGADE, PHOTO CREDIT: YOGISURPRISE.COM
Gift Guide
the
4 Yoga-Themed Subscription Gift Box
Services to Send a Friend (or Yourself)
Looking for a little
wellness-in-a-box? Read
on to discover 4 of our
favorite yoga-themed
subscription gift box
services, perfect for grads,
yogi dads, or a little
shameless self-gifting.
That ah-ma-zing Thai Yoga
massage. The smell of
a lavender field. Zen
moments like these don’t
have to be something you
only wish you could box
up and take home with
you. The subscription
gift box trend has made
its way into the yoga
marketplace, meaning
you can order a package
of wellness-in-a-box by
the month or longer.
Read on to discover 4
of our favorite yoga-
themed subscription gift
box services, perfect for
grads, yogi dads, your
BFF’s birthday, or a little
shameless self-gifting.
Every Yogi Surprise box is curated with a theme, says Karine Wascher, merchandise manager for
the brand, which launched in 2014. “Our dharma is to share products that have meaning,” she
adds. The company also gives back to groups like the Yoga on High Foundation, which supports
teacher trainees who may not be financially able to pay for training.
What’s in the boxes:
June Yoga Box: The company’s “Bliss Out” theme permeates through the products in its June
Yoga Box ($44.95/month with a retail value of $70), including a Tibetan Singing Bowl, Wooden
Striker, and Hand Sewn Cushion.
Yoga Jewelry Box:To help keep a yogi’s practice alive and fresh, a Yoga Jewelry Box ($24.99/
month with a retail value of $65) delights with hand-crafted jewelry such as mala bracelets and
necklaces, diffuser necklaces with essential oils, and more.
Men’s Yoga Box:In time for Father’s Day,Yogi Surprise will introduce its Men’s Yoga Box, ($55.95).
“Twenty-eight percent of total yogis now are men, up from 18 percent in 2012. It’s an underserved
population,” says Wascher. Some male-specific items will include skin and body care products,
oils, candles, and incense.
Website:www.yogisurprise.com
Yogi Surprise
GIFT GUIDE
li ll