Lebanon Opportunities – August 2019

(Michael S) #1
Links: Click this article’s entry in ‘Table of Contents’ on our website

the Corvette’s 7th generation have been
produced, with only 30 units made for the
Middle East market.

TARGETING SELECT CLIENTS
Sports cars are characterized by their special
designs and high power. “A small difference
in the specs of the car make the choice for
the client,” said Ghorra. Clients need a fast,
safe and luxury car. Serving the clients’
desire to drive Grand Tourismos (GTs),
manufacturers also offer luxurious four-door
sedans with sporty characteristics. These
sedans are promoted as sports cars. The
Mercedes Benz AMG GT sedan offers high
performance with 429 HP, in a comfortable
four-door vehicle. The car brands try to
enforce their relationships with their clients.
Bentley has extended the warranty of its cars
to achieve enhanced customer confidence
in the company. Bentley gives a three-year
warranty at unlimited mileage. Now the
warranty may be extended to seven years.

Reported by Gisele Khalaf

liter W12 engine and an 8-speed dual-clutch
transmission. Dual clutch transmission
provides quick gearshifts and smooth
acceleration, according to Ghorra. The car
can accelerate from 0 to 100 km/h in 3.7
seconds and deliver a top speed of 333 km/h.


LUXURY DESIGNS
The high-end design of sports cars appeals
to affluent clients. The smoothness of the
European sports cars dominates the scene.
The new Bentley Continental GT features
a wide, low body with a pre-programmed
sequence of exterior lighting. The design is
modern and both luxurious and sporty at
the same time, according to Ghorra. “We
started to have clients under the age of 40
thanks to the modern features that have
been recently added to the car,” Ghorra said.
The Huracán Evo Spyder from Lamborghini
was designed with the aim of eliminating
the roof, without having to sacrifice any
of the car’s aerodynamics or rigidity. The
more rigidity and torque, the more the
car can bear in terms of distortion. This
year’s Porsche S models keep the exterior
design identity, but the entire outer shell
is now made from aluminum. The models
come with redesigned interiors with clear
lines. The Corvette C7 Grand Sport 3LT
“Carbon 65 Edition” blends visible carbon-
fiber exterior elements with a new Ceramic
Matrix Gray exterior color. The lower front
of the Ferrari F8 has also been redesigned.
The hood has been re-sculptured and the
headlights have been redesigned to be
more compact.


INVESTING IN TECH
Bentley has invested in the technological
elements of its new GT model. “The
technological features were almost absent
in previous models, according to Ghorra.
Electric steering improves feedback to the
driver so that it always feels balanced for the
driving conditions. Several new software
features are installed in the Ferrari F8, and
are controlled via the famous Manettino
Drive Mode switch on the steering wheel.
The car is equipped with Ferrari’s latest Side
Slip Angle Control traction and stability-
control program. Additionally, the Ferrari
Dynamic Enhancer, an electronic program
for managing drifts, can now be used in the
Race driving mode. A touchscreen display,
which insures enhanced connectivity, is a
common feature for this season’s sports
cars. The size of the screen ranges from 7 to
12.3 inches.^ http://www.opportunities.com.lb


ON OUR WEBSITE
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L0819-122 Everything you need to know
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L0819-123 What makes a good
sports car engine?
L0819-124 5 reasons why you should buy a
sports car
L0819-125 Contact information

A SAFER DRIVE
Safety specifications are increasing to ensure
a comfortable ride for drivers. Manufacturers
went beyond the normal safety systems such
as those that alert the passenger to put on
their seat belt or parking assist systems.
The 48V Active Roll Control system of the
Bentley GTC senses road conditions and
changes the car’s movement instantaneously
to enhance handling and ensure a smoother
and safer ride, according to Ghorra. As with
other Porsche models, the Carrera models
feature the Wet Mode function. This detects
water on the road, preconditions the control
systems accordingly and warns the driver,
who can then set up the vehicle for enhanced
safety. McLaren continues to make a carbon
fiber chassis. This allows for additional
safety since carbon fiber is stronger than
aluminum, according to Toubbeh.

CUSTOMIZED OPTIONS
Automakers are also offering customization
services. Customers may design their own
car down to its small details. Customers of
Bentley and Lamborghini may contact the
dealer and select their own car. The new
Continental GT is built by hand, offering
limitless scope for personalisation. The
manufacturer offers a wide range of options
available for both the interior and exterior of
the car, including color, seat textile choices
and technical options, according to Ghorra.
A limited number of customers seek this
service locally, but they are still available,”
Ghorra said. Manufacturers also create
special editions of their cars so owners
can feel special. Only 650 examples of

LEBANON OPPORTUNITIES, AUGUST 2019 39


The customer may design the details of their own car
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