What to Write in Your Emails
CHAPTER 2
When setting up your email marketing, the most important place to start is with
your welcome email.
A welcome email is the first email your subscribers would receive after signing
up to your list, and it helps set the tone for all future emails you send them. It’s
also one of the most engaging emails you can send; we see our highest open
rates in welcome emails (up to 94 percent!).
To easily set this up, you’ll want to create an automated email (also known as an
autoresponder or follow up) before you begin collecting subscribers. This way,
the message will automatically send to every new subscriber that joins your list.
The purpose of the welcome email is to thank subscribers for joining your
list and give them a warm welcome (hence the name!). This is also a great
opportunity to remind subscribers about the benefits of your emails, as well as
how often they should expect to receive emails from you. Doing so not only sets
expectations for subscribers, but it also reduces the risk of spam complaints or
unsubscribes.
If you offer an incentive (or lead magnet) in your sign up form, the welcome
email is where you should deliver it. An incentive is one of the best ways to
encourage people to sign up to your email list – it can be a link, a promo code, a
file or whatever else you can think of.
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Welcome Emails