INTRODUCTION
With a fresh cup of coffee by your side and your fully-charged computer in
front of you, you place your fingertips on the keyboard. It’s time to write
an email to your subscribers.After a 15-minute cycle of typing, deleting and staring at a blank email
template, you find you can’t seem to gather the right words.What in the world should you write?
Whether you have a lot to say and don’t know where to start, or you’re
just dealing with the worst writer’s block ever, or you’re looking for new
inspiration to level up your current email strategy, you’ve come to the
right place.Writing quality content – and doing so consistently – is one of the biggest
challenges for anyone who sends emails. But it’s worth devoting time to.
According to research from Statista, 86 percent of consumers would like
to receive promotional emails from companies. And that means you want
to make sure you’re sending emails that create a positive experience with
your brand, and motivate people to take action.So we decided to help.
4