What to Write in Your Emails
CHAPTER 2
Customer case studies can go a long way in highlighting the benefits of your
product/service. In addition to content you may already have about specific
product features or what’s included in a service, case studies have the power to
show a real-life application of it.Customer case studies can be as simple as a Q&A-style blog post, or as complex
as a produced video interview.Whatever format you choose to present your customer’s story, the goal will always be
to highlight their personal success as a result of using your product or service. Share
the case study with your subscribers in a broadcast email (like a blog newsletter) or
as part of an automated email campaign (such as a welcome campaign).Get easy access to the templates:
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Check out the templates:
The ‘Product Case Study’
The ‘Service Case Study’
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Case Studies