education opportunity, the four-day pass
is the best value to ensure you don’t miss
any part of the action – on the expo floor or
the comp stage. It’s been seven years since
we last hosted the WBC and WBrC, and
who knows when it’s going to come back
again?” Lauren says.
In addition to the expo sales going live,
MICE Platinum Sponsor St Ali will also
launch a suite of ticket offerings on the
MICE website. The roaster, known for its
quality coffee and food, will also uphold its
reputation for memorable parties.
“What better way to celebrate the world
coming to Melbourne than to open our
shop doors and café laneway to welcome
the world’s best barista talent to our coffee
city? All the competitors will be focused
on putting their best foot forward, but we
also want to create a fun atmosphere where
they can enjoy their time in Melbourne
and make lasting memories,” says Michael
Cameron, Studio Ali Manager.
St Ali will host the following official
events, with all details and prices available
via the MICE website:- Welcome to Melbourne evening –
Sunday 3 May 2020
To welcome all competitors and non-
competitors to Melbourne, St Ali will host
an evening of top-notch food, coffee, and
entertainment, celebrating the laneway
vibes of Melbourne to kickstart the expo
week. Expect live DJs and Studio Ali
offering “Made in Melbourne” bespoke
souvenirs from its nearby studio.- Coffee Tasting Menu Dinner –
Tuesday 5 May 2020
Combining St Ali’s world-class kitchen with
WBC coffees sourced by its green bean
procurement specialist, St Ali will present
a tasting menu matched to WBC coffees,
limited to 80 seats. - Official MICE2020 Afterparty –
Thursday 7 May 2020
In conjunction with World Coffee Events,
St Ali will hold the Official MICE 2020
Afterparty. VIP tickets will be available
allowing access to plenty of extras and
goodies. St Ali knows how to party –
come along and see how. General entry is
automatic for all MICE ticket purchases. - Laneway Recovery – Friday
8 May 2020
Finish up MICE2020 with a relaxing
recovery laneway party. Stationed in
St Ali’s South Melbourne laneway, there
will food trucks and coffee galore, with the
return of Studio Ali’s “Made in Melbourne”
bespoke souvenir shop. Michael says this
will be the perfect way to finish up an epic
week.
With the countdown to MICE 2020
well and truly on, event organisers have
confirmed original space allocations have
sold out, with limited additional space still
available.
The event will see a high representation
of roasters, manufacturers, traders, and
suppliers, including long-time exhibitor
Bombora Coffee + Water Supplies.
Bombora Managing Director Bernard
Peters says for him, MICE2020 is a
chance to catch up with customers,
suppliers, and friends.
“It’s the one show in Australia that
focuses completely on specialty coffee. If
you are in the coffee industry this show is
for you,” Bernard says.
With Bombora introducing new
products each week to market, Bernard
anticipates May 2020 will present more
products and exciting innovations
to introduce to the Australian and
international audience.
For Tercio Borba, Co-Founder of
3Brothers Coffee, MICE will be an
opportunity to run a schedule of cupping
throughout the day, combined with other
collaborative activities and seminars.
“Our model is based on knowledge
sharing so we will bring exciting speakers,
farmers, experimental aspects, the map of
chemistry of coffee, neuroscience in coffee
and how we perceive flavours, plus more,”
Tercio says.
MICE2020 will mark 3Brothers’ 10-
year anniversary. Tercio says the event is a
great way to “meet exciting people, drink
amazing coffee, and have a laugh while
doing great business”.
“MICE is a great global platform for
us to expose our work, brand, and unique
business model working with producers
and roasters. MICE is also based in the
country of birth of 3Brothers Coffee, where
it all started, Australia,” Tercio says.
He adds that Australians are innovators
in many industries including coffee and
have set the benchmark for roasting,
brewing, and service.
“The level of knowledge and
development applied into coffee service is
one of a kind. So many people have been
doing an incredible job to make this one
of the most exciting spaces in the world of
coffee,” Tercio says.For more information and to buy tickets,
visit http://www.internationalcoffeeexpo.com3B3B3Br3Br3BB3Br3 ro 33 3Brothothothothothhotothotooooo ereererserserserserersrrs
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veDJs and Studio Ali
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nearby studio.
Menu Dinner –
020
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is the best value to ensure you don’tmiss
any part of the action – on the expoflooror
the comp stage. It’s been seven yearssince
we last hosted the WBC and WBrC,and
who knows when it’s going to comeback
again?” Lauren says.
In addition to the expo salesgoinglive,
MICE Platinum Sponsor St Ali willalso
launch a suite of ticket offerings onthe
MICE website. The roaster, knownforits
quality coffee and food, will alsoupholdits
reputation for memorable parties.
“What better way to celebratetheworld
coming to Melbourne than to openour
shop doors and café laneway towelcome
the world’s best barista talent toourcoffee
city? All the competitors will befocused
on putting their best foot forward,butwe
also want to create a fun atmospherewhere
they can enjoy their time in Melbourne
and make lasting memories,” saysMichael
Cameron, Studio Ali Manager.
St Ali will host the followingofficial
events, with all details and pricesavailable
via the MICE website:
- Welcome to Melbourne evening–
Sunday 3 May 2020
To welcome all competitors and non-
competitors to Melbourne, St Ali will host
an evening of top-notch food, coffee, and
entertainment, celebrating the laneway
vibesof Melbou
week.Expectlive
offering“Madein
souvenirsfromits- CoffeeTasting
Tuesday5 May 20
CombiningSt Ali’sworld-classkitchenwith
WBC coffees sourcedbyitsgreen bean
procurement specialist,St Ali will present
a tasting menu matched to WBC coffees,
limited to 80 seats. - Official MICE2020 Afterparty –
Thursday 7 May 2020
In conjunction with World Coffee Events,
St Ali will hold the Official MICE 2020
Afterparty. VIP tickets will be available
allowing access to plenty of extras and
goodies. St Ali knows how to party –
come along and see how. General entry is
automatic for all MICE ticket purchases. - Laneway Recovery – Friday
8 May 2020
Finish up MICE2020 with a relaxing
recovery laneway party. Stationed in
St Ali’s South Melbourne laneway, there
will food trucks and coffee galore, with the
return of Studio Ali’s “Made in Melbourne”
bespoke souvenir shop. Michael says this
will be the perfect way to finish up an epic
week.
With the countdown to MICE 2020
well and truly on, event organisers have
confirmed original space allocations have
sold out, with limited additional space still
available.
The event will see a high representation
of roasters, manufacturers, traders, and
suppliers, including long-time exhibitor
Bombora Coffee + Water Supplies.
Bombora Managing Director Bernard
Peters says for him, MICE2020 is a
chance to catch up with customers,
suppliers, and friends.
“It’s the one show in Australia that
n specialtycoffee. If
coffeeindustrythisshow is
you,”Bernardsays.
WithBomboraintroducingnew
productseachweekto market,Bernard
anticipatesMay 2020 willpresentmore
productsandexcitinginnovations
to introduce to the Australian and
international audience.
For Tercio Borba, Co-Founder of
3Brothers Coffee, MICE will be an
opportunity to run a schedule of cupping
throughout the day, combined with other
collaborative activities and seminars.
“Our model is based on knowledge
sharing so we will bring exciting speakers,
farmers, experimental aspects, the map of
chemistry of coffee, neuroscience in coffee
and how we perceive flavours, plus more,”
Tercio says.
MICE2020 will mark 3Brothers’ 10-
year anniversary. Tercio says the event is a
great way to “meet exciting people, drink
amazing coffee, and have a laugh while
doing great business”.
“MICE is a great global platform for
us to expose our work, brand, and unique
business model working with producers
and roasters. MICE is also based in the
country of birth of 3Brothers Coffee, where
it all started, Australia,” Tercio says.
He adds that Australians are innovators
in many industries including coffee and
have set the benchmark for roasting,
brewing, and service.
“The level of knowledge and
development applied into coffee service is
one of a kind. So many people have been
doing an incredible job to make this one
of the most exciting spaces in the world of
coffee,”Terciosays.For more information and to buy tickets,
visit http://www.internationalcoffeeexpo.comr
1 nurneto kickstarttheexpo
eDJsandStudioAli
Melbourne”bespoke
nearbystudio.
enuDinner –
020
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