Visual Merchandising and Retail Design – July 2019

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A MARRIAGE OF ROMANCE

& ROYALTY

The Tasta store at Pune designed by JCA Architects is an aesthetic expression of the grandeur of Indian weddings. In

the process the store positions itself as a one stop wedding shopping destination.

T

he main design objective behind

the Tatsa store in Pune was to make

the space a complete destination

for wedding shopping and to create a

welcoming and timeless buying experience

for families in the vibrantly cosmopolitan

city of Pune. Unlike other MBOs, the design

brief demanded a different thought process,

which was achieved by highlighting the

different functions associated with a typical

Indian wedding ceremony.

The design narrative reiterates the

importance of marriage with a creative

interplay of different elements and in the

process creating a royal imagery, which

drives home the fact that weddings are

memorable events.

The store is designed as a garment

boutique, while incorporating spaces for

July 2019