Visual Merchandising and Retail Design – July 2019

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L

ate Shri Harishchandra Anand laid the

foundation for a long-lasting bond

between Punjabi Saraf and the city of

Indore in 1947. Known for its transparency

and quality, Punjabi Saraf has two grand

outlets in the city - one right at the heart of

the city at Bada Sarafa Bazaar and the other

at Racecourse road.

Sumeet Anand, Founder, Punjabi Saraf,

attributes the organization’s success to

honesty and good intentions, which have

been the retailer’s success mantras. “If you

have good intentions to serve, things rarely

go wrong. Your vibes and your store vibes

matter a lot. Ethics are more important than

anything. This has been the major reason

why we stand where we are today.”

Punjabi Saraf has won numerous

prestigious awards in the past such as the

Retail Jeweller Award 2007 for excellence in

jewelry retailing, Retail Jeweller Award For

excellence, 2008, a national award for Best

Single Store in Central India (East) for the

flagship store at 56 Dukan, Palasia, GJTCI

Excellence Award, the 3rd edition, National

Jewellery Award for the Best Digital/Social

“Your store vibes matter a lot”

Media Campaign of the year and many

more.

Offering a diverse range of jewelry styles

and designs such as bridal diamond jewelry,

bridal gold jewelry and collection like

Adam, Royal Jadkaari, Love Bonds, Forever

Mark , etc., all under one roof, Punjabi Saraf

seems to have left no stone unturned in its

efforts to give customers a wow experience.

“My customers should expect more every

time they visit the store. I always think on

behalf of a customer and that is why we

keep upgrading our services. For example,

valet parking was a luxury at one point;

today it is a need. So we try to add on new

things continuously.”

In terms of store design & visual

merchandising, Punjabi Saraf prefers a

minimalistic approach. “The idea is to keep

it classy and minimal, rather than going for

overselling or pushy sales. As for the team,

my wife handles the entire VM operations,

while for the store design we work with

Arjun Hablani from Hablani Architects pvt

Ltd.,” explains Sumeet Anand.

Built around the core principles of transparency and quality, jewellery retailer Punjabi Saraf, which was set up

in 1947, has today carved a distinct position for itself, having won some prestigious awards too.

With growing competition and competitive

prices, Anand believes the right kind of

solution providers should enter the market

as quality solutions are missing. “In the

jewelry business, there is a different kind of

competition today. Slashing margins has

become a huge challenge for us as cheap

competition brings down the margins.

There are many things to look at in this

industry such as the returns on investment,

rotation of stock, dead stock, etc. So we

need the right people to provide quality

solutions in the right time frame.”l

Sumeet Anand, Founder, Punjabi Saraf

Punjabi Saraf

July 2019