58‘Furniture retailing needs a spacious
environment’
In a journey spanning nearly 135 years, Mehidpurwala Furnishers has built its reputation as one of the
renowned manufacturers and suppliers offering an exclusive assortment of furniture with high aesthetic
appealI
nitially in 1885 when my grandfather’s
father used to do business, his focus was
on the basic needs of that time, like earth
moving equipment, safe wells, safe almirahs,
etc. My grandfather expanded from that,
foraying into core furniture business and
that’s when we started manufacturing chairs,
tables, office tables etc.,” says Adnan Raja,
CEO, Mehidpurwala Furnishers Pvt. Ltd.Today Mehidpurwala has 4 impressive
stores in Indore with an overall space of
around 2 lakh – 2.5 lakh sq.ft and 1 huge
store in Bhopal spread over 65,000 sq ft.
“In 1998 we started with Palasia showroom
with a space of 8,500 sq ft and that’s how
we grew into display retail. That outlet was
a first of its kind and twice the size of any
competing brand we had here. After that,
we inaugurated a new showroom in 2005
with a space of 1 lakh sq ft, that also became
our head office, and it was a one of its kind
furniture store in India because in 2005
no space came close to 1 lakh sq ft in this
market,” shares Adnan Raja.The spacious 8-storey Mehidpurwala outlet
at Ring Road in Indore has different floors
allotted for different segments. It comprises
an exclusive store section (ground floor),
office (second floor), dining room furniture
(3rd floor), living room furniture (4th floor),
bedroom furniture (5th floor), office (6th
floor), exclusive section (7th floor) & garden
furniture (8th floor).In terms of expansion, Mehidpurwala plans
to introduce a new showroom of 62,000sq ft in Indore and another one in Raipur
with a space of 1, 30,000 sq ft. “Furniture
is one product that requires a tremendous
amount of space. In tier 2 cities, you see
that furniture is generally sold in a space of
2,000- 3,00 sq ft or mostly 5,000 sq ft. Our
focus is specifically on furniture and we
display it in a spacious environment. We are
not jack of all trades; we are just master of
one,” explains Adnan Raja.In terms of store design and visual
merchandising, Mehidpurwala focuses
largely on in-store aesthetics. The in-house
design team of Mehidpurwala designs the
store and looks after elevations, flooring,
electricals and furniture. The design team
also plays a crucial role in overseeing
projects -be it offices, homes, hospitals or
colleges.One of the key success factors for
Mehidpurwala is its strong belief in
maintaining long-term relation with its
customers. This added to its decades of
experience, expertise and in-depth market
knowledge, has ensured that it successfully
caters to the needs of the market.lAdnan Raja, CEO
Mehidpurwala Furnishers Pvt. Ltd.“Mehidpurwala Furnishers
July 2019