Unsubscribes
Discovering someone unsubscribed from your email list can be
disheartening. But it’s a great opportunity to explore the reasons
why they left and what you can do to bring them back or prevent
others from leaving too.If you notice you have a steady number of unsubscribes, you can:
Ask why they’re leaving
Direct those who want to unsubscribe from your emails to a
unique landing page that asks them why they’re leaving. Consider
using their feedback to help shape and improve future emails.Reevaluate your email marketing practices
Make sure you’re setting your emails up for success and taking
care of the basics. This includes using confirmed opt-in (people are
less likely to unsubscribe to an email if they take the extra step to
confirm their subscription) and setting accurate expectations as to
what subscribers will receive in your emails.Continue attracting new subscribers
To ease the impact of losing subscribers, remain proactive in
collecting new email sign ups each month. This will also help you
grow your list over time.4)
People are less likely to unsubscribe to an email if
they take the extra step to confirm their subscription.
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