How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked

YES NO

Uniquely desirable benefit or outcome for user

Expressed succinctly

Expressed memorably

Expressed specifically

Now, your value prop doesn’t necessarily need to be expressed

succinctly unless you plan to use it as a tagline for your newsletter

or a headline for the newsletter sign-up page. It does, however,

need    to  communicate what    wonderful   outcome you offer   the 

subscriber  that    s/he    can’t   find    elsewhere.  This    isn’t   an  easy    task.   

That’s why most newsletters have no raison d’etre and, thus, low

engagement. Your    customers   can tell    when    you aren’t  offering    them    

anything valuable.