How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

The value for the business is lead generation, list growth and
engagement opportunities leading to sales. If your newsletter is
very good and your list is very engaged, your newsletter can also
lead to reputation-building, paid sponsors and PR opportunities.
The value is clear for your business. But is it clear for your
prospects and customers?

Defining a Customer-Centric Value

Proposition for Your Newsletter

A value proposition, or a unique sales proposition (USP), is usually
expressed as a succinct, memorable and specific statement

of what’s uniquely desirable about your solution. The first value

proposition in the history of marketing was the tagline for M&Ms:
The milk chocolate melts in your mouth, not in your hands.
That’s a strong value proposition because it meets all the criteria
discussed above: