How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

When you know your newsletter’s value proposition, you can:

Get your    subscribers excited about   what    you’ll  offer   them

Filter out topics that won’t serve your value prop

More easily write focused, meaningful newsletter content

Waste   less    time    filling your    editorial   calendar    with    random  topics

Send out reader-worthy content

It’s not just about documenting and sharing your value proposition
with your subscribers. Your newsletter also has to radiate your value
on every delivery. An example of a newsletter that does just that is
Brad Grossman’s Zeitguide ( 2014 )^3 , a cultural almanac for business,
tech and political leaders that want to forecast future trends based
on what’s happening now. When you sign up^3 , you can see the
history of Zeitguide newsletters, which immediately signals the
newsletter’s value proposition: