How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked
HOW TO
INCREASE OPENS
OPEN RATES ARE IMPACTED BY MUCH MORE THAN the words
you write in a subject line and the name in the From field.
Your subscribers are more likely to open your newsletter if the From
and subject line do their jobs and if:
Your email is not buried in Gmail’s Promotions, Social or
Updates tab
They’ve opened your newsletter – or other emails from you –
recently (and are in the early stages of forming the habit)
They’ve found your content valuable in the past
You’re not considered spam