How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked
DingTwist ( 2014 )^1 does this very well on their opt-in confirmation
page:
Also remind new subscribers of why they’ll want your newsletter
in their Primary tab. This goes back to your newsletter’s value
proposition. What will your audience get from you every time they
receive your newsletter? Put that on your opt-in confirmation page,
as in this example: