How to Write Newsletters That Get Opened, Read and Clicked
When you segment your newsletter, you can avoid creating the
perception of overmailing your list.If your strategy is to email frequently, send one email to your
entire list 2x per month, and every other day send emails on
specific topics only to the subscribers who’ve shown interest in
those topics“Should I Avoid Using So-Called Spam Words in My
Newsletters?”
Phrases like “free”, “get paid”, “increase traffic” and “friend”
have been known to set off spam filters. In fact, there are 300+
recognized spam words, many of which you probably use without
thinking about it.
If you’re finding your emails snagged by spam filters, avoid those
words. On the other hand, if you’re willing to risk being labelled
spam, the use of some of these phrases could easily increase
your opens and clicks.