How to Write Newsletters That Get Opened, Read and Clicked
Your From line needs to be populated
with a name that signals trust first and
foremost. You already saw that reputable
newsletter marketers – like Ramit Sethi and
ModCloth – use the same From line every
time they send.Take a look at your Inbox, and then take
a look at your Spam folder, where you’ll
see From lines like those shown to
the right.What do those spammy From lines have in common?The personalization is awkward
Special characters and strangely used punctuation
They’re primarily business or brand names