How to Write Newsletters That Get Opened, Read and Clicked
Take a sec to think about the newsletters you’ve signed up
for. First, can you name five of them? Second, how many of them
would you pay to continue receiving?Those are important questions to try to answer. They’re
questions your subscribers may be indirectly asking right this
second as they seek the great mystical unicorn that is Inbox Zero.But even more important than those two Qs is your answer
to this question: Would your subscribers pay you to keep receiving
your newsletter? Would even 5% of your subscribers pay $5 per
month to continue to have your newsletter arrive in their inbox? If
not, why not? It could be because:You’re not sending them content they want to read and share,
so they rarely bother opening your newsletters
You’re not sure what your newsletter’s value proposition is,
which is resulting in a muddied experience for your subscribers