How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

Newsletters push content at busy people. Newsletters
summarize stories until all the juice is squeezed out of them.
Newsletters try – and generally fail – to make their presence felt in

inboxes that are filled with an average of 121 business emails each
day. As of 2012, newsletters take up 29% of the space in an inbox,
more than any other type of email. More than social alerts. More
than one-to-one emails. More than receipts and other transactional
emails.

18 + 29 + 21 + 9 z 9 + 7 + 7 ++

29%

18%

2 1%

9%

9%

7% 7% Newsletters

Replies

Other

Social alerts

1-to-1 emails

Receipts

Emails with attachments