engine like Google or a site-specific engine to wade through consumer mega-sites like e-
Bay and Amazon. A quick search on your topic will reveal how many people are
interested, and what convinces them to check products out.
Without a doubt, Google is the most popular internet search engine—so much so, its
name has become a synonym for the act of running a web search (i.e., “I couldn’t find
that site that posts the winning lottery numbers, so I just Googled it.”) Many internet
marketers make increasing their site ranking—the “place in line” the site appears in
Google results using their keywords—one of the key components of their advertising
campaigns. Obtaining a top 10 Google rank (appearing on the first page of search
results) is akin to winning an Olympic gold medal in the marketing world.
The key to advertising success on Google and
other sites: the right keywords
How can this help you with your market research? By studying the top search results for
pages you find through keywords relating to your topic, you can find out what these
sites are doing to achieve search engine success. The following steps will help you run
an effective and informative Google search.
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