SET UP YOUR SITE
Now that you have your topic, you’ve researched your market, and you have composed
a fabulous series of autoresponder messages, you’re ready to put together the other
crucial component of your successful autoresponder campaign: your web site.
Your web site will serve double duty as a sign-up point for opt-in subscribers and a sales
point for subscribers who have decided to buy. There are several things you must
consider when setting up your web site.
Name your domain..................................................................................................
What’s in a name? Your domain name, technically, is the words in the middle of the
string of characters you type into a web browser, generally preceded by www and
followed by .com or another extension, that loads your web site onto your computer.
Choosing a domain name is one of the most important steps in setting up your site.
Try to choose a domain name that is easy to remember and spell (for example,
http://www.topmarketing.com rather than http://www.supersalesextravaganza.com)..) You should
avoid odd or alternate spelling (www.craZmonee.com) and use as few underscores,
dashes and special characters as possible. People will be more likely to visit your site if
they are able to instantly memorize your web address and don’t have to bother using a
search engine or backtracking through several previously visited sites to find yours.
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