up into several sections. Give away a few secrets in each “lesson,” but not all of them.
Remind mini-course subscribers that much more information can be found in the full
version of your product, and include links to both your product page and your
autoresponder landing page in each section. Plug your mini-course into your
autoresponder program and fire away!
Pop-up ads
Pop-up ads can be a highly effective means of gathering addresses for your opt-in list
when used on your ownsite. No one enjoys visiting a site about a topic they’re
interested in, only to be bombarded with boxes proclaiming they’ve won free gas for a
year or can lose 10 pounds in the next week. But used on your own site,
pop-up ads let
people know immediately that they can sign up for your list and get exactly the
information they’re looking for delivered straight to their inbox. Recent studies have
shown on-site pop-up ads to increase sales levels by up to 33 percent.
Paid methods: PPC campaigns, classifieds, and co-registration lists.............................
When it comes to building a subscriber base, a little bit of money goes a long way. Most
paid list-building methods are relatively inexpensive, and if used properly will more than
pay for themselves in a short period of time.
For every paid method of obtaining subscribers, you will need your complete site URL
and a brief (one- to three-sentence) description of your site. Word your description the
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