NOTE: You can use Google’s free keyword tool to generate even more related search
terms for your topic.
AdWords ads appear on the right-hand side of Google’s search result pages in shaded
boxes. The ads consist of four lines: the first line is your ad’s title, the last is your site’s
URL, and the two middle lines are descriptive text. Length is limited—25 characters for
the title, and 35 characters each for descriptive text—so you should choose your
wording carefully. Also, you can’t use excessive punctuation (Make Lots of Cash!!!),
gimmicky repetition (Money, Money, Money!), or inappropriate symbols/abbreviations
(Big Bux @ my site 4 U).
So, following the above example, our AdWords ads might look like:
Increase yourOnline Success web site profits
Get free inforwww.yoursitemation h.com ereBoost your Free Reponline sales orts!
Get internet http://www.ymarketing seoursite.com cretsInternet Busi7 free reports that will ness Explosion
make your web site profiwww.yoursite.com tableAdWords operates on a pay-per-click basis. This means you pay nothing for your ads
unless someone clicks on them. When you set up an AdWords account, you assign a
monetary value to your keywords according to how much you’re willing to pay for each
click on your search terms—the minimum value you can assign to a keyword is 1 cent.
You can start an account with $5, and you will never be required to put more in –
however, if you find your web site traffic increasing, you may want to consider adding to
your advertising budget. In addition to the minimum, you will set a maximum cost-per-
click (CPC) value for your keywords. But even if you reach the maximum, the AdWords
program automatically determines the lowest price you need to keep your ranking.
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