Secret #5: Give your customers a good reason to buy: free stuff.
Hosting giveaways not only gets you more web site traffic, it also serves as powerful
incentive to purchase. Gather as many bonuses as you can and be prepared to give,
give, give! Some tips on making bonuses and incentives work for you:
- Make sure whatever you’re giving away is valuable—and not just because you say
so. It’s great to get something for free, but not so great when you find out it’s
something you already knew, or were never interested in anyway. Consider your
topic and look for giveaways that have concrete benefits for your customers. - Give before, during and after your sales campaign. Offer a free sample of your
product or a gift for signing up for your newsletter or autoresponder series; give
bonuses with every purchase; and have a follow-up thank-you gift ready. - Set a schedule and promote your contest or giveaway “for a limited time.” Knowing
the offer will expire gives customers added incentive to act now.
Are your web site sales still languishing?
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Sales” is just what you need! Part V of the course lays out 6 giveaway strategies that
will flood your web site with visitors. You’ll also discover the hottest giveaways on the
‘net and how to get your hands on them free. The $395-value “Super Web Site Profits”
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