The Four

Ibid.

Norman, Don. Emotional Design: Why We Love (or Hate) Everyday Things
(New York: Basic Books, 2005).

Turner, Daniel. “The Secret of Apple Design.” MIT Technology Review, May 1,

https://www.technologyreview.com/s/407782/the-secret-of-apple-
design/.

Munk, Nina. “Gap Gets It: Mickey Drexler Is Turning His Apparel Chain into a
Global Brand. He wants buying a Gap T-shirt to be like buying a quart of milk.
But is this business a slave to fashion?” Fortune. August 3, 1998.
http://archive.fortune.com/magazines/fortune/fortune_archive/1998/08/03/246286/index.htm.

Gap Inc., Form 10-K for the Period Ending January 31, 1998 (filed March 3,
1998), from Gap, Inc. website. http://investors.gapinc.com/phoenix.zhtml?
c=111302&p=IROL-
secToc&TOC=aHR0cDovL2FwaS50ZW5rd2l6YXJkLmNvbS9vdXRsaW5lLnhtbD9yZXBvPXRlbmsmaXBhZ2U9Njk0NjY5JnN1YnNpZD01Nw%3d%3d&ListAll=1.

Gap Inc., Form 10-K for the Period Ending January 31, 1998 (filed March 28,
2006), from Gap, Inc. website. http://investors.gapinc.com/phoenix.zhtml?
c=111302&p=IROL-
secToc&TOC=aHR0cDovL2FwaS50ZW5rd2l6YXJkLmNvbS9vdXRsaW5lLnhtbD9yZXBvPXRlbmsmaXBhZ2U9NDA1NjM2OSZzdWJzaWQ9NTc%3d&ListAll=1.

“Levi Strauss & Company Corporate Profile and Case Material.” Clean Clothes
Campaign. May 1, 1998. https://archive.cleanclothes.org/news/4-
companies/946-case-file-levi-strauss-a-co.html.

Levi Strauss & Co., Form 10-K for the Period Ending November 27, 2005 (filed
February 14, 2006), p. 26, from Levi Strauss & Co. website.
http://levistrauss.com/investors/sec-filings/.

Warkov, Rita. “Steve Jobs and Mickey Drexler: A Tale of Two Retailers.” CNBC.
May 22, 2012. http://www.cnbc.com/id/47520270.

Edwards, Cliff. “Commentary: Sorry, Steve: Here’s Why Apple Stores Won’t
Work.” Bloomberg. May 21, 2001.
https://www.bloomberg.com/news/articles/2001-05-20/commentary-sorry-
steve-heres-why-apple-stores-wont-work.

Valdez, Ed. “Why (Small) Size Matters in Retail: What Big-Box Retailers Can
Learn From Small-Box Store Leaders.” Seeking Alpha. April 11, 2017.
https://seekingalpha.com/article/4061817-small-size-matters-retail.

Farfan, Barbara. “Apple Computer Retail Stores Global Locations.” The
Balance. October 12, 2016. https://www.thebalance.com/apple-retail-stores-
global-locations-2892925.

Niles, Robert. “Magic Kingdom tops 20 million in 2015 theme park attendance
report.” Theme Park Insider. May 25, 2016. http://www.themeparkin
sider.com/flume/201605/5084.

Apple Inc. https://www.apple.com/shop/buy-iphone/iphone-7/4.7-inch-
display-128gb-gold?afid=p238|sHVGkp8Oe-
dc_mtid_1870765e38482_pcrid138112045124&cid=aos-us-kwgo-pla-
iphone—slid—product-MN8N2LL/A.

http://www.techradar.com/news/phone-and-communications/mobile-
phones/best-cheap-smartphones-payg-mobiles-compared-1314718.