secular worship of, 66 , 77 , 78Kalanick, Travis, 217 , 218 , 225
leadership stages in life cycles of firms, 253 –57
Levi Strauss & Co., 80 , 81 , 194
Libet experiments, 123
likability of companies, 191 –94
LinkedIn, 222 –25, 223 , 231
long/short tails, 257 –59
Lore, Marc, 45 –47, 221
love, 171 –72, 177
loyalty to people, 247
luxury brands
and artisanship, 78 –79
and founders, 76 –78
and global status, 82 –83
and irrational decision making, 174 –75, 178 –79
and price premium of, 83 –86
sex appeal of, 178 –79
Tesla, 214
and vertical integration, 79 –80
See also Apple
Ma, Jack, 206 , 210
Manhattan Project, 267
marketing funnel, 98 , 98
Mayer, Marissa, 161 –62, 192 –93
media and publishers
and advertising growth, 113
decline and deaths of, 162 , 256 –57
and Facebook, 115 –16, 119 –25
and fake news, 120 –21, 122 –23, 124 , 125 , 194
and Google’s use of content, 139 –47, 148 , 150 , 151 , 154 , 161 –62, 166 , 192 –93
loss of advertising base, 162
and mobile ad spend, 113 –14
and threats to civilization, 125
trust in media, 132 –33
Microsoft, 153 , 155 , 192 , 205 , 222 –25, 229 , 260
middle class, 43 , 54 , 90 , 267
multichannel retail, 44 –49
Musk, Elon, 210 , 212 , 213 , 260
newspapers, 106 , 162 , 166 , 192 –93. See also media and publishers; New York Times
New York Times
and About.com, 147 , 150 –51
data collection of, 106 , 107
and Facebook traffic, 115 –16
and Google’s use of content, 139 –47, 148 , 150 , 151 , 154 , 162