The Four

(Axel Boer) #1

Snapchat, 109 –10
social media, 242 , 243 –44, 258. See also Facebook
strength, physical and mental, 251 –52
Sulzberger, Arthur, 142 , 143 –44, 145 –46, 148 –49


talents, pursuing, 248
T Algorithm, 183 –203
and artificial intelligence, 196 –200
and career accelerant capacity, 201 –2
and geography, 202 –3
and global reach, 190 –91
and likability, 191 –94
and product differentiation, 184 –88
and vertical integration, 194 –96
and visionary capital, 188 –89
Targ, Elisabeth, 129
targeting of customers, 99 –100, 106 –7, 196 –99
Tesla, 159 , 210 –13, 213 , 229
theft of intellectual property, 157 –61, 166
Time Warner, 228 –29
trillion-dollar valuation. See T Algorithm
Twitter, 107 , 111 , 181


Uber
Airbnb compared to, 225 –26
CEO of, 217 , 218 , 225
data collection of, 105
Fifth Horseman potential of, 214 –20, 229
friction reduction of, 57 , 187
global reach of, 190
and negative social outcomes, 197 –98
violation of laws, 166 –67
Unilever, 268
United Airlines, 112 , 226
United States, 159 –60, 267
US Congress, 154 , 161 –63, 192 –93
US Department of Justice, 54 , 154 , 155 , 158


value, 161 , 185 –86
Verizon, 228 –29
vertical integration, 194 –96
virtual reality, 114 –15


Walmart
and Alibaba, 206 , 207
and Amazon, 59
and e-commerce, 45 –47
Fifth Horseman potential of, 220 –21, 228 –29
fulfillment infrastructure of, 49 , 59

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