PRODUCT(RED). A report from My Drivers
suggests Apple expects to shift more than
30 million units around the world in 2020,
adding it will do particularly well in price-
sensitive markets such as India and China.
Apple could also use its spring event to show
off a refreshed iPad Pro, a device that hasn’t
been updated since October 2018. Expected
to arrive in March, the device will come with
an A13X processor to offer improved power
efficiency, as well as a new triple-lens camera
with time-of-flight technology, the removal of
the 64GB storage option, and perhaps some
subtle design changes. It’s expected the new
iPad Pro model will start at $799 in the
United States.
The MacBook family is also rumored to be
given some love, according to well-known
Apple analyst Ming-Chi Kuo. Last updated in
December with the launch of a new 16-inch
MacBook Pro with scissor-switch keyboard, the
13-inch MacBook Pro and MacBook Air ranges
could be given improved keyboards, spec
bumps and refreshed designs with smaller
bezel sizes.
TURNING UP SOUND
In 2019, Apple sold more than 50 million pairs
of AirPods, representing earnings of more
than $8 billion, and that’s without taking
into account the company’s Beats division,
which regularly pumps out new designs and
technology designed to get music and sports
lovers to part with their cash for the latest
features. Apple-branded headphones are yet to
surface, but could be just around the corner.