SHOWCASE
BRANDING WORK FOR SELF, MADE
COLLINS
wearecollins.com
US agency Collins created the campaign for San Francisco’s Exploratorium museum’s exhibition Self,
Made. The show explored the idea of identity and Collins, which has worked in an ongoing capacity
with the Exploratorium, created a campaign inspired by “the complex confluence of unseen forces [such
as experiences, emotions, environments, DNA, teachers, music] that combine to create the self,” says the
agency. It developed a collaged series of portraits: “A visual metaphor for the idea that identity is never fixed,
but an ever-changing mash-up of overlapping influences, constantly in flux,” says the agency.
Various persona images were created by combining portraiture with elements from different cultures,
the natural world and more abstract elements. “We wanted to tackle this complicated subject in a way
that was representational without being stereotypical; universal without being cliché,” says Collins. The
work was used across a three-month outdoor and online campaign, as well as on museum wayfinding,
merchandising, giveaways and posters.
