EUSA Year Magazine 2022-2023

EUROPEAN COMMISSION

On an annual basis, the European Commission organizes a number of seminars,

meetings and different types of gatherings for sports stakeholders across

Europe, including EUSA, to discuss various aspects of sport on the continent.

Representatives of the national
coordinating bodies and partners
of the European Week of Sport
and the #beactive campaign met
in Lille, France on June 15 for the
Key Players’ Seminar. European
University Sports Association
(EUSA) was also represented
at the event by Mr Andrej Pisl,
EUSA Communications and
Projects Manager.

The meeting started with
welcomes of the organisers and
hosts, followed by introduction of
the BCW communications team.

On behalf of the European
Commission, Mr Ignazio
Cocchiere shared key
information from the 2021
Week of Sport and introduced
the outlines of at that time
upcoming edition of the
European Week of Sport
2022, highlighting the
HealthyLifestyle4All initiative
which kicked off last year, and
the connection and impact

of youth, related also to the

European Year of Youth.

Apart of the plenary

presentations and interactive

workshops in smaller groups,

special focus was given to

the networking and sharing

experiences between the

national governing bodies and

partners. A special visit of sport

facilities, teambuilding activity

and cocktail reception were also

held, organised by the French

Olympic Committee.

Following the team building

exercises, partners were

given the opportunity to offer

feedback on the successes

and challenges they faced in

their work for the European

Week of Sport, in order to

further develop the week with

constructive observations.

After thought-provoking

speeches from two former

European Week of Sport

Ambassadors, Jorge Pina and

Willemijn Aggelen, the seminar

ended with a presentation on

the #BeActive Communication

strategy highlighting the best

ways of increasing reach and

impact.

European University Sports

Association (EUSA) is an official

partner of the initiative, and

will continue supporting the

European Week of Sport. In 2022

the support included an overall

promotion of the #beactive

and #HealthyLifestyle4All

campaigns throughout the

year, also during the 2022

European Universities Games

and Rowing Championship, as

well as giving a special focus

to the September celebrations

of the International Day of

University Sport and the

European Week of Sport. Apart

of hosting the EUSA Convention

in Slovenia in September, we

also shared a general invitation

to our members, partners and

supporters to take active lead

and organise activities and

take part in them, promoting

#beactive #healthylifestyle4all

and #letsidus initiatives.

PLEASE SEE

sport.ec.europa.eu

for more information

EUROPEAN UNIVERSITY SPORTS ASSOCIATION YEAR MAGAZINE 2022-23^148

10. COOPERATION AND ALLIANCES