5G FAST FACTS
1 minute
6X
1-4 milliseconds
1 million
The average time it
takes to download a
250MB app over 4G in NZ
How much faster
local system download
speeds will be on 5G
The ‘air l atency’
of 5G devices
Devices per square
kilometre on 5G
The average time it will
take to download a
250MB app on 5G
A typical latency of the
human nervous system
to external stimuli
<1 second VS 80 milliseconds
transferred instantly, enabling marketers
to deliver personalised, relevant
messages to audiences in true real time.
Want to engage people who are happy,
tired, impulsive or celebratory right now?
Voice data will make that possible.
Device-level AI
5G will likely be what finally sets the
much-talked-about Internet of Things
revolution in motion. This will have
perhaps the most dramatic effect on
manufacturing. Robotic components
with access to cloud-based AI processing
will continually optimise factory work.
Joined-up AI-powered supply chains
will allow super low-cost, hyper-
bespoke products: this phone, with that
processor but this camera lens and so
on - all delivered without warehousing
or retail mark-up. Basically, we can have
a number of “dumb” machines doing the
manufacturing, using one really smart
AI brain.
Overall, this “Industry 4.0” scenario could
even bring us closer to Jeremy Rifkin’s
zero-marginal-cost economy, where the
price of many products plummets to
near zero. On the flip side, almost any
business with a significant human labour
component could see itself forced out by
digital innovators.
But not entirely. In agriculture, for
example, the IoT revolution could lead
to improved insights and innovation for
farmers. 5G-connected autonomous
tractors and drones can provide a detailed
analysis of weeds, soil and crops, as is
already happening in the 5G Rural First
project in the west of England. In the
dairy industry, 5G connected sensors
can give farmers crucial health data for
each of their cows, and automatically
customise their robotic milking
mechanisms to suit.
What it means for business now
It’s clear that relentless change is
becoming the new normal, and that
this is an existential challenge for many
companies. It’s a signal that we’re
moving into an era of ‘survive and thrive’
transformation, where companies must
learn to ready themselves - securely and
at scale - for success both now and in a
dynamic, unpredictable future.
The companies that manage this
transformation will be those that market
their current value proposition to the
largest, most qualified audience they
can reach. They’ll need digital tools to
boost returns at the lowest possible cost,
thereby freeing the capital and talent
required to navigate a thrilling - and
challenging - business future.
Darren Kirkland is the Managing
Director of krunch.co, a digital
marketing consultancy that combines
data, technology and content to help
New Zealand businesses thrive in an
increasingly complex digital world.
To find out more about krunch.co,
visit krunch.co/idealog
“we’re moving into
an era of ‘survive and
thrive’ transformation,
where companies
must learn to ready
themselves - securely
and at scale -for now
and IN the future.”
Idealog.co.nz | The Transformation Issue
021
idealog/KRUNCH.CO