Entrepreneur India – July 2019

70 l ENTREPRENEUR l JULY 2019

By Priyadarshini Patwa

MY BACKPACK
Life

Living Life Out of

a Backpack

C

lovia, India’s fastest

growing lingerie

brand, is making

the conversation about

underwired, cups, straps,

hook easier, especially as

lingerie is usually uttered

in hushed tones. The credit

for making the lingerie

market much beyond

than just furtive visits to

neighbourhood stores goes

to Suman Chowdhury, Co-

founder and COO, Clovia.

A fashion designer by

profession, Chowdhury

has worked with renowned

brands such as Lee Cooper,

and Levis-denizen. He

has also designed clothes

for Sarah Jessica Parker,

Amanda Bynes and Venus

Williams, under the brand

S&B, USA. Now he wants

Clovia to be recognised

globally for its quality and

design.

Chowdhury is a man in

a hurry. Constantly on the

move, it is his backpack

that keeps his entire world

compact.

The Backpack Story

Chowdhury has been a true

backpack person since

college. The convenience

that allows him to stuff

everything inside a bag and

still not feel the weight of it is

his sole reason for choosing

a backpack over any other

bag. “Also while travelling, I

love to keep my hands free,”

he confides.

Samsonite – Make In India

Being a firm believer of

‘Make In India’, he uses a

backpack created locally.

“The version I use is custom-

made for MacBook. I like to

keep it functional when it

comes to the backpack. All

the necessities like portable

charging points, a separate

compartment for my Kindle

and a secure pocket for my

travel documents complete

the loop for me,” he says.

Plus the cushioning at the

back and the strap shape

help distribute the weight

equally. Also, the bag was

gifted to him by his wife on

his birthday.

Magical & Well-Organised

Chowdhury says his

backpack has well-organized

compartments for storage

of documents, devices and

clothing (in his case, it’s

more of garment samples).

It also has a hidden pocket

where he can keep the dark

chocolates safe.

“My backpack is sleek

from the outside. It’s almost

like a magician’s hat, things

I wish keep coming out. It is

black and almost invisible,”

he says with more than a

touch of pride.

THINGS THAT

YOU CAN’T TRAVEL

WITHOUT

Credit Card

Phone

Charger

Dark Chocolates

ID Document

5

Suman

Chowdhury,

Co-founder, and

COO, Clovia