WOW FACTOR
We look back at the Best in Show
winners from the past five years2015: UNICEF BY JOHNSON BANKS
Johnson Banks’ rebrand of Unicef was based
around five words outlining the reason for
the charity’s existence: ‘For every child in
danger’. This phrase worked on several levels:
‘for every’ alluded to Unicef ’s global scale, and
‘child in danger’ was a powerful call to action.
The initial launch centred around a report on
the worldwide epidemic of violence faced by
children, and a blue pin that demonstrated
people’s support for the campaign.2016: DEAR WORLD... YOURS,
CAMBRIDGE BY JOHNSON BANKS
Johnson Banks’ branding for the University
and Colleges of Cambridge helped to create a
coherent theme for its alumni and development
fund-raising campaign. The core idea
highlighted Cambridge’s impact in the form
of a letter to the world, a letter that began
‘Dear World’ and ends ‘Yours, Cambridge’.
This helped to position Cambridge as an asset
belonging to, and in service of, all humanity;
outward-facing, not inward.2017: LONDON SYMPHONY ORCHESTR A
BY THE PARTNERS
The London Symphony Orchestra was one of
the oldest in the country, but also a forward-
looking institution, from running its own
record label, LSO Live, to performing to an
audience of one billion at the 2012 Olympics.
To reflect this pioneering spirit, The Partners
used motion data to reflect conductor Sir
Simon Rattle’s movements, for digital artist
Tobias Gremmler to transform them into
powerful animations.2018: ELLIPTIC BY SUPERUNION
Elliptic develops technology to help
companies and government agencies detect
and investigate illicit activity. Superunion
developed a brand that tells the human story
of its complex technology; finding truth in
data. To represent how Elliptic’s software links
bitcoin data to criminals, the branding scheme
used deliberately hard-to-decipher negative
space typography inspired by data blocks.2019: BBC TWO BY SUPERUNION
Giving BBC Two a fresh new look, Superunion’s
innovative branding system curated the
experience between programmes, effectively
turning the whole junction into an extended
ident. Each trailer was assigned one of 25
‘moods’ and these were woven together into a
seamless narrative. Superunion collaborated
with top animators, including FutureDeluxe,
Aardman, The Mill and Mainframe, to develop
the 25 ground-breaking animations.EVENTS“The Brand
Impact
Awards has
always been
narrow and
deep in its
focus”
bia
brand
impact
awards
2020