The Communication Book by Mikael Krogerus
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Why the medium is the message The Canadian media scholar Marshall McLuhan (1911–80), who generally shunned the limelight, became ...
The news doesn’t change us; the medium does: take a minute and make a list of five things that have changed in your behaviour si ...
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What happens if you don’t look at your smartphone The Internet has multiplied the number of ways in which we communicate. While ...
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How to recognize fake news The term ‘fake news’ has become ubiquitous in recent years. But what is fake news? Basically it is an ...
message we can, for example, ask: how are women or people of colour represented? What does the phrasing imply? · WHICH?: by answ ...
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What we want when we’re online What makes screens so attractive was a question already being asked by researchers in the early d ...
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How messages can be understood differently A small but significant question: is what I can hear the same as what you are saying? ...
Let’s put this into practice: if you are a leader, always make your team repeat to you how they have understood your message. (T ...
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How we interpret signs When we want to communicate something, we use signs – words, gestures, facial expressions, formulas, symb ...
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How we obfuscate with language Speaking in euphemisms is a form of linguistic whitewashing. Governments prefer to speak of ‘enha ...
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How you can explain practically anything with spurious correlations In Ancient Greece, debate was central to the forming of opin ...
‘Most of you will have heard the maxim “Correlation does not imply causation.” Just because two variables have a statistical rel ...
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