http://www.thebattlecreekshopper.com BATTLE CREEK SHOPPER NEWS Thursday, September 12, 2024 3
EMBRACES
Continued from Page 2
See COMMUNITY on 4
needs,” the Chamber reported, “and
are available for use by all com-
munity members, organizations, and
businesses to celebrate what makes
Battle Creek special. This open con-
cept visual system means that the
core concept is open to your artistic
interpretation and can be evolved to
fit your needs.”
According to the campaign’s
Executive Design Team, which
includes Charles Rose, Arts &
Culture Collective of Battle Creek
Director V Word, Chamber of
Commerce President and CEO
Kara Beer and Vice President of
Communications and Advancement
at KCC, Eric Greene:
“There is new energy in Battle
Creek, Michigan, and positive
momentum in areas including in
primary and higher education, in
business and workforce develop-
ment, growth downtown, new art
and entertainment offerings, and
increased community investment.
“The people of Battle Creek are
witnessing and feeling the impact of
these beneficial changes.
“To capitalize on the recent activity
and growth, a group of community
members got together to create a new
narrative and visual campaign to rep-
resent the unique and inspirational
spirit of our community. The Battle
Creek community narrative cam-
paign is meant to be a collaborative
exercise, available for all community
members, organizations and busi-
nesses to participate in, share, evolve
and celebrate what makes Battle
Creek, Our City. Your Home.”
In the coming weeks and months,
KCC, for example, will be posting
various pieces of content related to
the “Our City. Your Home.” initia-
tive on the KCC Daily and on its
social media channels - Facebook,
Instagram, LinkedIn, TikTok,
X/Twitter and YouTube - said
Thalmann.
The City of Battle Creek is also
participating in the effort, asking
people on its Facebook page on Aug.
5 “What’s your favorite thing to do
in Battle Creek?”
Jeremy Andrews responded that
it’s a great place to raise a family.
“I LOVE Battle Creek. Sure, when
I was younger, I couldn’t wait to get
out of here to explore the world and
did. When I chose to move home
and make it my home, I made the
choice to celebrate my home rather
than trash what I don’t like about it,”
he said. “Here’s what I love: Battle
Creek is a friendly Midwest town
full of amazing people who are will-
ing to lend a smile and a hand. We
have affordable cost of living while
also being very close to much larger
cities like Kalamazoo and Grand
Rapids and right in between Detroit
and Chicago.”
He went on:
“We have some of the best restau-
rants in the region, right here in BC.
We are multicultural and extremely
diverse with people from all back-
grounds, walks of life, beliefs and
experiences which exposes my child
to a myriad of cultures from which to
help form her world view.
Battle Creek is forever improving
and working on itself. It is not stuck
in old ways. It is a learning commu-
nity, evolving alongside the rest of
the world.”
Dan Egan agreed.
“Battle Creek is a great city to live
in despite the narrative the naysayers
keep pushing,” he wrote. “Tons of
things to do and downtown is really
looking UP.”
“So many great stories in Battle
Creek,” added Chris Lussier. “So
many good people. It’s got commu-
nity. Even the trolls add character.”
The design team’s full campaign
narrative reads:
“Our City. Your Home. Battle
Creek”
“Battle Creek sits at the confluence
of two rivers, which seems appropri-
ate, since coming together is what
we do best.
“In other cities, neighbors may
remain strangers for years and people
may pass each other by without even
exchanging a glance. But in Battle
Creek, we value being part of a com-
munity.
“While expanding with exciting
opportunities, our Midwestern city
has a close-knit, small-town feeling
that just makes it a nice place to live.
“It’s big enough to offer all the
amenities of a bustling city, yet small
enough to make an individual feel
connected.
“Battle Creek is known for wel-
coming different people and ideas
and rewarding ingenuity and hard
work.
“These values can be seen in action
in our public schools and in Kellogg
Community College – ranked No. 1
in Michigan.
“They also extend across Battle
Creek’s business community and
workforce, where there’s a sense
that what you contribute matters and
where there’s a place for all experi-
ence levels, skill sets, backgrounds
and beliefs.
“Here, efforts made by committed
individuals can be felt by all.
CONTACT US
Editor: Shelly Kehrle-Sulser
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