problem phase and solution phase, 51 –53
4th Law of Behavior Change (Make It Satisfying)
habit contract, 207 –10
habit tracking, 198 –99
instant gratification, 188 –93
making the cues of bad habits unsatisfying, 205 –206
Safeguard soap in Pakistan example, 184 –85
Frankl, Victor, 260
Franklin, Benjamin, 196
frequency’s effect on habits, 145 –47
friction
associated with a behavior, 152 –58
garden hose example of reducing, 153
Japanese factory example of eliminating wasted time and effort, 154 –55
to prevent unwanted behavior, 157 –58
“gateway habit,” 163
genes, 218 –21, 226 –27
goals
effect on happiness, 26
fleeting nature of, 25
shared by winners and losers, 24 –25
short-term effects of, 26 –27
vs. systems, 23 –24
the Goldilocks Rule
flow state, 224 , 232 –33
the Goldilocks Zone, 232
tennis example, 231
good habits
creating (table), 96 , 136 , 178 , 212
Two-Minute Rule, 162 –67
Goodhart, Charles, 203
Goodhart’s Law, 203
Graham, Paul, 247 –48
greylag geese and supernormal stimuli, 102
Guerrouj, Hicham El, 217 –18, 225
Guns, Germs, and Steel (Diamond), 149 –51
habit contract
Bryan Harris weight loss example, 208 –209