Massachusetts General Hospital cafeteria example of design change, 81 –82
priming your environment, 156 –58
redesigning your environment, 86 –87
suggestion impulse buying, 83
Vietnam War heroin addiction problem example, 91 –92exercise study of implementation intention, 69 –70
expectations, 262 –63, 264
explore/exploit trade-off, 223 –25
Eyal, Nir, 170
failure, 263
feedback loops
in all human behavior, 45
dopamine-driven, 105 –108
formation of all habits that shape one’s identity, 40
habit, 49 –51
feelings, 129 –30, 261 –62, 263 –64
1st Law of Behavior Change (Make It Obvious)
Habits Scorecard, 64 –66
habit stacking, 74 –79, 110 –11
habit tracking, 197
implementation intention, 69 –72
making the cues of bad habits invisible, 94 –95
Fisher, Roger, 205 –206
flow state, 224 , 232 –33
Fogg, BJ, 72 , 74
food science
“bliss point” for each product, 103
cravings for junk food, 102 –103
dynamic contrast of processed foods, 103
orosensation, 103
four laws of behavior change, 53 –55, 186 , 252 –53. See also specific numbered laws
four-step process of building a habit
- cue, 47 –48
- craving, 48
- response, 48 –49
- reward, 49
habit loop, 49 –51
lessons from, 259 –64