Business_Spotlight_No3_202..

(Joyce) #1
SKILL UP! 15

FALSE FRIENDS

OTHER FALSE FRIENDS
You mean... You should say... Don’t say... As this
means...
überall , Die Kampagne war
ein voller Erfolg — überall!

everywhere ,The
campaign was a complete
success — everywhere!

overall insgesamt,
im Großen
und Ganzen

Publikum , Wir müssen ein
junges Publikum erreichen.

audience , We need to
reach a young audience.

public Öffentlich-
keit

TRICKY TRANSLATIONS


How do you say “appeal” and “appealing”


in German?


● If something appeals to some-
one, it means that a person likes
it or wants it. We generally trans-
late it as zusagen or gefallen:
“This short video clip will appeal
to them.” , Dieses Kurzvideo wird
ihnen gefallen.


● As an adjective, appealing often
describes something that is at-
tractive. For this reason, we can
translate it as attraktiv:
“His smile is very appealing.”
, Sein Lächeln ist sehr attraktiv.


● If the adjective appealing is
used to mean “both interesting
and attractive at the same time”,
then we usually translate it as
ansprechend or gefällig:


“In addition, the design is ap-
pealing.” , Hinzu kommt, dass das
Design ansprechend ist.

● If appeal refers to a quality that
makes someone or something
attractive, it’s best translated as
Reiz:
“What exactly is the appeal of
TikTok?” , Worin genau besteht
der Reiz von TikTok?

● In a legal context, appeal is a
formal request to a court or an
authority to change a legal deci-
sion. It’s a noun and a verb. We
translate it as Berufung or Beru-
fung einlegen:
“When will you appeal?” , Wann
werden Sie Berufung einlegen?
Free download pdf