14 SKILL UP!
FALSE FRIENDSFotos: tolgart, ultraforma, Samohin, ThamKC/iStock.comIs that a mark?
There are many words in German and English
that sound similar but have very different
meanings. They are called “false friends”.Skill Up! Audio
You can do an
exercise on
Business Spotlight
Audio.What’s Marke in English?
(Produkt-)Marke = (product) brand
● What’s your favourite brand of
chocolate?It’s not mark!
mark = Fleck
● What’s that mark on your shirt?Other options: (Kenn-)Zeichen;
Kratzer; Markierung; Schulnote (UK)What’s Kanal in English?
(Marketing-)Kanal = (marketing)
channel
● Our own mobile app is the best
marketing channel.It’s not canal!
canal = Kanal (für die
Schifffahrt angelegt)
● She lives on a houseboat on one
of London’s canals.BRANDMARK CANALCHANNEL