Business_Spotlight_No3_202..

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COLLOCATIONS

Choose a target

How many word partnerships do you know

that sound natural with “target”, which can

be both a noun and a verb? Learn some

common collocations and how to use them.

“Target” (noun)

with nouns

target audience

, Zielpublikum

target date , angestrebter

Termin, Zieltermin; Stichtag

target figure , Zielgröße

target group , Zielgruppe

target language , Zielsprache

target market , Zielmarkt

target marketing

, zielorientiertes Marketing

target party , Zielgruppe

target price , Richtpreis;

angestrebter Preis, Zielpreis

target reader(s)

, Zielleserkreis

target segment

, Zielsegment, Teilziel

audience

date

figure

group

language

“target” (noun) + noun

Illustration: Bernhard Förth

ORIGINAL

MEANING

The first meaning of

target is a military one.

It is the focus (object,

person or place) of an

attack, which is why

military target and

terrorist target are also

common collocations.

In business, we use

target to show we are

focusing on something

in particular. When we

zoom in on something,

particularly on certain

consumers, we talk

about microtargeting

and microtargets.

Retargeting is when

you show dynamic ads

to people who have

already visited your

website. You target

such people with

personalized ads.

above

below

on

off

preposition +

“target”

Prepositions

with “target”

above target

, über das Ziel hinausgehend

below target

, unter dem Ziel liegend

on target , zielgemäß

off target

, das Ziel verfehlend

market

marketing

party

price

reader(s)

segment