Business_Spotlight_No3_202..

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COLLOCATIONS

Choose a target
How many word partnerships do you know
that sound natural with “target”, which can
be both a noun and a verb? Learn some
common collocations and how to use them.

“Target” (noun)
with nouns
target audience
, Zielpublikum
target date , angestrebter
Termin, Zieltermin; Stichtag
target figure , Zielgröße
target group , Zielgruppe
target language , Zielsprache
target market , Zielmarkt
target marketing
, zielorientiertes Marketing
target party , Zielgruppe
target price , Richtpreis;
angestrebter Preis, Zielpreis
target reader(s)
, Zielleserkreis
target segment
, Zielsegment, Teilziel

audience
date
figure
group
language

“target” (noun) + noun


Illustration: Bernhard Förth

ORIGINAL
MEANING
The first meaning of
target is a military one.
It is the focus (object,
person or place) of an
attack, which is why
military target and
terrorist target are also
common collocations.
In business, we use
target to show we are
focusing on something
in particular. When we
zoom in on something,
particularly on certain
consumers, we talk
about microtargeting
and microtargets.
Retargeting is when
you show dynamic ads
to people who have
already visited your
website. You target
such people with
personalized ads.

above
below
on
off

preposition +
“target”

Prepositions
with “target”
above target
, über das Ziel hinausgehend
below target
, unter dem Ziel liegend
on target , zielgemäß
off target
, das Ziel verfehlend

market
marketing
party
price
reader(s)
segment
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