Business_Spotlight_No3_202..

SKILL UP! 15

FALSE FRIENDS

OTHER FALSE FRIENDS

You mean... You should say... Don’t say... As this

means...

überall , Die Kampagne war

ein voller Erfolg — überall!

everywhere ,The

campaign was a complete

success — everywhere!

overall insgesamt,

im Großen

und Ganzen

Publikum , Wir müssen ein

junges Publikum erreichen.

audience , We need to

reach a young audience.

public Öffentlich-

keit

TRICKY TRANSLATIONS

How do you say “appeal” and “appealing”

in German?

● If something appeals to some-
one, it means that a person likes
it or wants it. We generally trans-
late it as zusagen or gefallen:
“This short video clip will appeal
to them.” , Dieses Kurzvideo wird
ihnen gefallen.

● As an adjective, appealing often
describes something that is at-
tractive. For this reason, we can
translate it as attraktiv:
“His smile is very appealing.”
, Sein Lächeln ist sehr attraktiv.

● If the adjective appealing is
used to mean “both interesting
and attractive at the same time”,
then we usually translate it as
ansprechend or gefällig:

“In addition, the design is ap-

pealing.” , Hinzu kommt, dass das

Design ansprechend ist.

● If appeal refers to a quality that

makes someone or something

attractive, it’s best translated as

Reiz:

“What exactly is the appeal of

TikTok?” , Worin genau besteht

der Reiz von TikTok?

● In a legal context, appeal is a

formal request to a court or an

authority to change a legal deci-

sion. It’s a noun and a verb. We

translate it as Berufung or Beru-

fung einlegen:

“When will you appeal?” , Wann

werden Sie Berufung einlegen?