8 SKILL UP!
Catchy and legal
Here, we present some more key phrases
and expressions you might use when talk-
ing about SEO and digital marketing.
- No stuffing, please
Tom: Did a robot write this? I can
see you’re trying to use relevant
keywords — but this is overkill.
Search engines penalize sites that
use keyword stuffing.
Cath: What tips can you share
Tom: You need to write catchy
headlines. Combine with infor
mative metadescriptions to cap
ture the attention of viewers.
Gitti: That sounds suspiciously
like clickbait to me.
Tom: No, not clickbait, just links
that are interesting enough for
people to want to click on them.
6. Tools and touchpoints
Tom: Using our own SEO tool,
you can gain insights into keyword
density, which will ultimately help
boost your rankings.
Cath: What’s next?
Tom: The next step would be to
break up your engaging content
into more paragraphs. This makes
it much easier to read across all dig
Gitti: Will that lower our bounce
Tom: It won’t increase it!
Illustration: Bernhard Förth
The team looks at how to
write more engaging content.
, etw. steigern
break sth. up into sth.
, etw. in etw. gliedern
overkill: be ~
, zu viel des Guten
, etw. bestrafen