- Centola D., How Behavior Spreads: The Science of Complex
Contagions (Princeton University Press, 2018). - Anderson C., ‘The End of Theory: The Data Deluge Makes the
Scientific Method Obsolete’, Wired, 23 June 2008. - ‘Big Data, for better or worse: 90 per cent of world’s data
generated over last two years’, Science Daily, 22 May 2013. - Widely attributed to Goodhart in this form. Original statement:
‘Any observed statistical regularity will tend to collapse once
pressure is placed upon it for control purposes’. Goodhart C.,
‘Problems of Monetary Management: The U.K. Experience’, in
Courakis, A. S. (ed.), Inflation, Depression, and Economic Policy
in the West (Springer 1981). - Small J.P., Wax Tablets of the Mind: Cognitive Studies of
Memory and Literacy in Classical Antiquity (Routledge, 1997). - Lewis K. et al., ‘The Structure of Online Activism’, Sociological
Science, 2014. - Gabielkov M. et al., ‘Social Clicks: What and Who Gets Read on
Twitter?’, ACM SIGMETRICS, 2016. - Quotes from author interview with Dean Eckles, August 2017.
- Widely attributed, but no clear primary source.
- One common example of ad tracking is the Facebook Pixel.
Source: ‘Conversion Tracking’, Facebook for Developers, 2019.
https://developers.facebook.com/docs/facebook-pixel - Timeline from: Lederer B., ‘200 Milliseconds: The Life of a
Programmatic RTB Ad Impression’, Shelly Palmer, 9 June 2014. - Nsubuga J., ‘Conservative MP Gavin Barwell in “date Arab girls”
Twitter gaffe’, Metro, 18 March 2013. - Albright J., ‘Who Hacked the Election? Ad Tech did. Through
“Fake News,” Identify Resolution and Hyper-Personalization’,
Medium, 30 July 2017.
greg delong
(Greg DeLong)
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