Real Communication An Introduction
Suppose you have found a magic lamp with a genie inside. The genie will grant you one wish, but there’s a catch: you need to con ...
466 After you have finished reading this chapter, you will be able to Define the goals of persuasive speaking Develop a persuasi ...
Chapter 16 Persuasive Speaking 467 use organized and well-developed presentations to influence their audience’s attitudes and b ...
468 Part 4 Public Speaking Persuasion Resistance Scale As you listen to other speakers (professors, parents, bosses, friends, c ...
Chapter 16 Persuasive Speaking 469 statement may be debatable, but the goal of the speech is clear: you want to align the audie ...
470 Part 4 Public Speaking c “LGBTQ individuals should have the same rights as all other Americans.” c “Colleges and universiti ...
Chapter 16 Persuasive Speaking 471 second-year students from having cars on campus so that they stick around and invest more in ...
472 Part 4 Public Speaking your message (Hansmann & Scholz, 2003; McGrane, Toth, & Alley, 1990). Instead, acknowledge t ...
Chapter 16 Persuasive Speaking 473 Understanding Your Audience’s Needs If you feel that your child isn’t getting sufficient or ...
474 Part 4 Public Speaking Unlike the previous three categories, esteem needs are not satisfied internally; they require praise ...
Chapter 16 Persuasive Speaking 475 motivated and personally involved in the content of a message, they engage in central proces ...
476 Part 4 Public Speaking can certainly be influenced, but because they tend to pay attention to things other than the central ...
Chapter 16 Persuasive Speaking 477 THINK ABOUT THIS ❶ What do the opinions of these employees tell you about your research? Are ...
478 Part 4 Public Speaking Exactly which elements of a per- suasive appeal are based on ethos or credibility? The first element ...
Chapter 16 Persuasive Speaking 479 Logos Many persuasive speeches focus on issues that require considerable thought. Should the ...
480 Part 4 Public Speaking ❶ Many celebrities (including Ricky Martin, Selena Gomez, David Beckham, and Serena Williams) work w ...
Chapter 16 Persuasive Speaking 481 Pathos Another means of persuasion is appealing to the listeners’ emotions. The term Aristot ...
482 Part 4 Public Speaking Logical Fallacies In a predictable scene from any number of movies, TV shows, or actual lives, a tee ...
Chapter 16 Persuasive Speaking 483 From the Latin meaning “to the man,” the ad hominem fallacy is a common feature of political ...
484 Part 4 Public Speaking NAME: Bryan Au OCCUPATION: Raw organic chef, cookbook author, and spokesperson Cheeseburger combo me ...
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