Wake Up and Smell the Profit - 52 Guaranteed Ways to Make More Money in Your Coffee Business

(Wang) #1
large advertising contracts the last thing they worried about was
paying a few extra pounds to the caterer. They needed reliability
and a little controlled “wow factor”.

A few leaflet drops followed and some sweet talking to the
clients enabled us to expand and grow this part of the business
very quickly. We made a few simple (and inexpensive) changes
to the inside of the shop to facilitate this new business and by
the end of the year had added £40K to the bottom line. One
particular contract used to provide us with approximately £10K
of net profit in the run up to Christmas alone.

84 .Wake up and smell the profit

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