Johnnie – true story
I had a single site coffee shop once that
we managed to triple our profits with by
creating a subsidiary catering business
operating out of it. We were making a small profit of about £20K
a year until we realised that lots of the local offices around us
were marketing and PR companies. A very simple mailshot to
these companies meant we started delivering sandwiches and
interesting nibbles to them for meetings and client pitches. Price
was of little concern to them as long as the product was good, a
little unique and arrived on time. When they were pitching for44 Create a catering side to your business
This has to be one of the easiest and cheapest ways to expand your
business. It may not be for everyone but you can do it at various
levels and the potential profitsare huge.
The great advantage of catering is that most of the work is generally
done outside of normal business hours and rarely do you need to
spend any extra money to gear up for it. It’s usually very easy to
promote too since you are likely to have a loyal (but hopefully lazy)
customer base who would love to be able to eat more of your food
at home or at a party.
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